 |
Below, we have shared how colour can trigger particular emotions, memories and associations, what can work for the web and how in some countries colours have particular cultural connotations. So come and explore … |
| COLOUR | CULTURAL SIGNIFICANCE | SHADES OF SUCCESS IN TERMS OF THE WEB | EMOTIVE SYMBOLISM | |
 |
In China this colour is used in many cultural ceremonies that range from weddings to funerals. In the Eastern cultures it signifies joy when combined with white. In the western world the colour is popular for Christmas and for Valentine's Day |
Red represents all things intense and passionate. |
Warmth, excitement, energy, passion, desire, power, love, strength, competition. Shame, fire, blood, bloodshed, danger, stop, speed, war, aggression. |
|
 |
This is a sacred colour for Hindus. | Yellow evokes optimism, happiness, idealism and imagination. |
Joy, happiness, optimism, idealism, imagination. Dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazardous. |
|
 |
Interestingly this colour is associated with soap in Colombia and as a protective colour in the Middle East. | Blue is the most popular colour. It conveys peace, tranquillity, harmony, trust and even confidence. |
Positive, peace, tranquillity, stability, harmony, unity, trust, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold, technology. Depression, appetite suppressant. |
|
 |
In Ireland this has very strong religious and nowadays political significance. | Orange is a warm colour evoking enthusiasm, vibrancy and expansiveness. | Energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant, attention-seeking | |
 |
In
China the significance of this colour is infidelity. Some
tropical countries associate it with danger. |
Green generates strong feelings when seen such as kindness, generosity, loyalty and intelligence. |
Fertility, healing, food and ecology, nature, environment, healthy good luck, renewal, youth, vigour, spring, generosity, fertility. Envy, jealousy, inexperience, misfortune, reptiles, insects and even bodily functions. |
|
 |
In the western world it is primarily associated with royalty. | Purple is the colour of mystery, royalty and spirituality. It is often considered unconventional and creative. |
Royalty, spirituality, nobility, pomp and ceremony, mysterious, transformation, wisdom, enlightenment. Cruelty, arrogance. |
|
 |
Associated primarily with age. Also a medium between light and dark for the western world. |
Grey is conservative and represents practicality, sadness, security and reliability. |
Security, reliability, intelligence, modesty, dignity, maturity, experience, staidness, solid, conservative, practical. Old age, sadness, boring. |
|
 |
In Colombia this colour discourages sales. | Brown depicts stability, simplicity and comfort while it's offshoot beige is seen as a neutral colour and suggests practicality and conservatism. | Earth, hearth, home, outdoors, reliability, comfort, endurance, stability, simplicity and comfort | |
 |
This is the colour of mourning in eastern cultures. Specifically in Japan this is associated with white carnations as well. |
Reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, cold, good, sterility, marriage, (western cultures), Death (eastern cultures), clinical and sterile |
||
 |
In western cultures this is the colour of mourning and death. It's also the "cool" colour of not only the young but the fashion industry. |
This colour can be sophisticated and mysterious. It's a good technical colour, |
Power, sexuality, sophistication, formality, elegance, wealth, mystery, depth, style, underground. Sadness, remorse, anger, fear, evil, anonymity, unhappiness, death (western cultures) |
|
 |
For Koreans this signifies trust and in the western world it's associated with spring and more specifically Easter. | Lavender generates feelings of romance, nostalgia and daintiness. | Feminine | |