DESIGN
& CONTENT
INFORMATION/COMMUNICATION
ACCOUNTABILITY
SEARCH ENGINE
- Ensure your design carries a strong theme/flavour that shows your company knows what it's doing extremely well.
- Keep the copy succinct and keep the pages short. So that the frame holds pretty much all the information you want to convey and the scrolling is kept for subsequent information.
- Ensure there's a clear index available throughout the website so that each page can link to the rest of the website elements not just to home and key categories.
- Photography of staff needs to be exceedingly creative to be worthwhile.
- Dependent upon your budget, Flash or an equivalent software can be used to provide a more interactive, dynamic site. back to top
- Provide a PDF facility so the pages can be downloaded in a presentable format.
- There should be an email capture button on every page. back to top
Software needs to be trackable so you can discern between numbers and unique visitors. This is still very much a guessing game but at least one that you can start forecasting by. See Bill Winett's article Tracking Your Visitors at webmonkey/e-business. back to top
- The website should be registered on Google and Northern Light as they are the largest.
- The descriptor should be key words not a sentence in order to facilitate and maximise hits. This should be checked regularly in order to ensure that this is being maximised.
- Framed sites can stop the effectiveness of search engines as the search only covers the framed area. But if the website has been constructed with include files this then allows the search of the entire website.
- Register a number
of .com's covering variations in your name and your service/product
offering which are then programmed to come back to your website.
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